Evaluation Questions: Question 5; How did you attract/address your audience?

Due to our audience being a small niche of horror watchers who are also tech-savvy, we consider them a a hard to reach audience who rarely watch television. However, from research we have founs that they do spend a lot of time on social networking sites.

Therefore, to achieve a karge audience at our official first screening, we set up a Faceboo events page and invited members.

Many said they were attending on the event and the turnout was great.

This and other viral campaigns is the best the way to contact our audience and reach out to them to inform them of our film. They will also want to be able to invite friends and send information to eachother via the net. so a net based marketing campaign is the way forward. Other places we have seen campaigns like this is with the launch of paranormal activity with the demand it scheme which created huge media attention.

After intense research, into the thriller genre and it's main audience. We were able to structure our sequence around the audience to create the greatest appeal to them. There are parts of the film which, for our audience, will create both pleasure and pain.

I think the film addresses the audience well with the thrill it provides and the sexuality portrayed in the film.